Citrusox

TikTok Marketing

To enhance Citrusox's online brand awareness by positioning it as a practical socks brand catering to various age groups and needs.

As a long-standing brand in Singapore for over 20 years, Citrusox needs to engage a younger audience while staying connected with its loyal customers.

In our approach, we curate entertaining content around socks by sharing interesting facts that appeal to a wide audience, such as their history and role in sports. We also take a UGC-based approach, featuring the owner discussing the brand's history, sock selection tips, and care advice, reinforcing the brand’s image as a ‘trusted friend’ that genuinely cares for its audience. Additionally, we showcase various designs, including non-slip and antibacterial socks, to highlight the brand’s unique selling points.

30% Sales Increase
2X Followers
+50% Post Engagement
597K Views on a Viral Video