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Nexushero
Project Type
FB/IG Ads
Location
Singapore
Goal
To boost sales and brand awareness in the e-commerce space, positioning Nexuhero as a premium, novel and portable mouse desired by consumers.
Our Solution
A tailored FB/IG ads strategy was used, with both an awareness and sales campaign being run simultaneously. The awareness campaign acted as fuel for the sales campaign to lower the overall cost per purchase.
Moreover, we utilised a blend of ads such as static, video and UGC which inculcated Cialdini’s 7 principles of influence to appeal to the psychology of consumers. This approach helps to overcome potential doubts and objections, enhancing the appeal and credibility of the product.
Results
~4.0 ROAS
+497% Sales Increase
~$34 Avg Cost Per Purchase
~$1.00 Avg Cost Per Link Click